Our background and principles
At the outbreak of the Gaza War in the summer of 2014, a group of several dozen Jews in Victoria, BC, came together to form a new activist group dedicated to human rights and equality. We named our group “If Not Now, When?” in reference to the famous Jewish religious leader Hillel the Elder’s inspiring call to self-reflection and action. Our members are active in the local Jewish community and share a deep concern for Palestinian human rights and the wellbeing of both Israeli Jews and Palestinians. 

We have since developed as a Canadian Jewish activist and discussion group dedicated to the values of justice, compassion and liberty as embodied in Jewish culture and traditions. We see ourselves as a vital part of a global movement that champions the values of equality and dignity for all. Together with allies, we are a driving force, actively defending human rights in Israel/Palestine, Canada, and beyond. Our full mission statement and principles are embedded below.
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We welcome inquiries and messages from individuals of any faith (or none at all) who support our goals, are interested in attending events, or who simply wish to know more about us. Please let us know who you are!