Our background and principles

In July 2014, a group of several dozen Jews in Victoria, B.C., who are active in the local Jewish community and share a deep concern for the future of Israel and of Jewish life in the diaspora, came together to form a new grassroots human rights organization. We named our group “If Not Now, When?” in reference to the famous Jewish religious leader Hillel the Elder’s inspiring call to self-reflection and action.

We have since developed as a Canadian Jewish human rights advocacy organization dedicated to the values of justice, compassion and liberty as embodied in Jewish culture and traditions.

We welcome inquiries and messages from individuals of any faith (or none at all) who support our goals, are interested in attending events, or who simply wish to know more about us. Please let us know who you are!